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Sony 98" Bravia BZ50L 4K HDR Android TV™ w/ 120Hz Panel | XR Processor, Perfect for PS5, Voice Remote Control, Dolby Audio, Dolby Atmos, Works with Apple AirPlay/Apple HomeKit [FW-98BZ50L]

TVs

Sony 98″ Bravia BZ50L 4K HDR Android TV™ w/ 120Hz Panel | XR Processor, Perfect for PS5, Voice Remote Control, Dolby Audio, Dolby Atmos, Works with Apple AirPlay/Apple HomeKit [FW-98BZ50L]

Lighter & Easier to Install – The 98″ BRAVIA BZ50L weighs around 20kg less than the previous 100″ BZ40J model, making handling and installation easier for your team.
Safer, More Comfortable Carrying – Conveniently positioned lower horizontal grips provide a secure hold, helping installers lift and move the display more comfortably.
Easier to Move Through Tight Spaces – The BRAVIA can be carried vertically in portrait orientation, making it easier to navigate lifts, stairways and narrow access points.
Side-Mounted Connections – Audio, video, network, control and USB ports are conveniently located on the side for quicker access and easier installation.
Discreet Sony Branding – The Sony logo sits subtly along the edge of the slim 20mm bezel, keeping attention focused on the impressive large-screen viewing experience.
Flexible Portrait, Landscape & Tilt Installation – Install the BRAVIA in portrait or landscape orientation, with a tilt range of approximately -15° to +20° for greater flexibility in corporate, commercial and retail spaces.

₵44,999 ~~₵52,999~~

Bravia BZ50L Display screens showing high-definition images

BRAVIA FW-98BZ50L

Experience absolute picture quality with Sony’s flagship professional 4K display with Sony XR processing.

Supreme picture quality and brightness in our largest screen size

It’s BRAVIA at its brightest and biggest. Designed to perform flawlessly in demanding professional environments, super-size 98” BRAVIA BZ50L boasts cutting-edge technology and installation-friendly features. With 780 nit brightness, cinematic colour, contrast and a huge viewing angle plus doubled memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.

Spectacular 780 nit brightness, and more

Brighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

Superior pictures, always

Bravia BZ50L screen showing a clear, bright motion image

High refresh rate

98” BRAVIA sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism.

Bravia BZ50L screen with high definition city scape

Richer, more lifelike colour

XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.

Cognitive Processor XR™

The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.

Discover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades and realistic textures.

Cognitive Processor XR™ accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.

XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.

With XR Contrast Booster bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.

Professionally designed for flexible installation

Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BRAVIA is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.

Lighten the load

98” BRAVIA BZ50L weighs around 20kg less than the previous 100” 100BZ40J model, lightening the load on installation teams.

Safer carrying

Ergonomically positioned lower horizontal levels are easy to grab, making lifting easier and more comfortable.

Front facing image of BRAVIA screen in its packing standing vertically

Easier access

The ability to carry BRAVIA vertically (portrait style) gives easier access for elevators and stairways.

Side mounted terminal for all signal connections

Side mounted terminals

All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.

Subtle logo positioning

The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel. So there’s nothing to distract your audience from immersive, super-size images.

Image showing landscape and portrait screen options

Portrait and tilt

Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.

Robust Usability

The BRAVIA FW-98BZ50L contains a host of useful functions for business, such as purpose driven applications and setting customization to make daily work more efficient.

Screen showing easy to use settings for BZ50L

Professional Settings

BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels and block buttons to avoid tampering when the screen’s being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Simple signage

Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.

BZ50L in car showroom entrance with product on display

Meet more easily

Get Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen.

Simple screen mirroring

Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

Flexible content layout

In-built support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player or PC. On-screen content can be freely laid out using 4K video, still images or even with the HDMI input.

Get great pictures fast

Forget fiddling with display settings – focus on getting amazing results without fuss. One Step Setting offers presets tuned to your environment including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.

BZ50L in large open plan reception space with high definition display

Large 32GB internal storage

The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. 98” BRAVIA doubles internal storage from 16GB to a generous 32GB – giving loads more room on board to hold apps, photos, videos and digital signage.

Sustainability in every scene

With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to watching TV and viewing screens.

Image of Sony screen with a forest in the background.

Specifications

Screen Size
98″
Brightness (cd/m²)
780
Contrast Ratio
5000:1
Dynamic Contrast Ratio
700,000:1
Response Time (Gray to gray, Typical, ms)
6.5
Display Resolution (H x V, pixels)
3840 x 2160
HDR (High Dynamic Range) Compatibility
Yes (HDR10,HLG,Dolby Vision)
Aspect Ratio
16:9
Portrait/Tilt Compatibility
Yes

Dimming Type
Local Dimming
Display Device
LCD
Panel Type
VA
Backlight Type
Direct (Full Array LED)
TRILUMINOS Display
XR Triluminos Pro
Colour Gamut (DCI-P3)
95%
Picture Processor
Cognitive Processor XR
Operation Time
24/7
Deep Black Non-Glare
No
Haze (%)
2%
Viewing Angle (Right/Left)
178 (89 / 89) degree (CR >10)
Viewing Angle (Up/Down)
178 (89 / 89) degree (CR >10)

Video Processing
XR 4K Upscaling
Motion Enhancer
XR Motion Clarity
HDMI Signal
4096x2160p(24, 50, 60Hz),
3840×2160p(24, 25, 30, 50, 60, 100, 120Hz),
1080p(24, 30, 50, 60, 100, 120Hz),
1080i(50, 60Hz),
720p(24, 30, 50, 60Hz),
576p,
480p

Speaker Position
Down Firing + Side Back
Audio Power Output
10W + 10W + 10W + 10W

Pro Mode
Yes
HDMI Auto Wake-Up
Yes
HTML5 Platform
Yes
Multicast/IPTV
Yes
Operating System
Android TV
On-board Storage (GB)
32GB

Wi-Fi Direct
Yes
Wi-Fi Certified
Yes
Wireless LAN
Integrated

USB Playback Codecs
MPEG1:MPEG1 / MPEG2PS:MPEG2 / MPEG2TS (HDV,AVCHD):MPEG2,AVC / MP4 (XAVCS):AVC,MPEG4,HEVC / AVI:Xvid,MotionJpeg / ASF (WMV):VC1 / MOV:AVC,MPEG4,MotionJpeg / MKV:Xvid,AVC,MPEG4,VP8.HEVC / WEBM:VP8 / 3GPP:MPEG4,AVC / MP3 / ASF (WMA) / LPCM / WAV / MP4AAC / FLAC / JPEG
On Screen Clock
Yes
Sleep Timer
Yes
On/Off Timer
Yes
Chromecast Built-In
Yes
Apple AirPlay
Yes

IP Control
Yes
RS-232C Control
Yes
HDMI-CEC
Yes

HDCP
HDCP2.3(for HDMI1/2/3/4)
Composite Video Input (s)
Hybrid w/S-Center Speaker Input x1(Side, Mini jack)
HDMI Inputs Total
4 (4Side)
Analog Audio Input (s) (Total)
1 (Side Analog Conversion)
Digital Audio Output (s)
1 (Side)
USB Ports
2 (Side)
Ethernet Inputs
1 (Side)

Frame Colour
Black
VESA® Hole Spacing Compatible
Yes
VESA® Hole Pitch (W × H)
600 × 400 mm / 23 5/8 × 15 3/4 inch

Rated Power Consumption
505 W
Power Consumption (in Standby)
0.5 W
Dynamic Backlight Control
Yes
Power Saving Mode
Yes
Power Consumption (Networked Standby) (for Saudi Arabia only)
2.00 W (Wi-Fi) / 2.00 W (Ethernet) / 2.00 W (HDMI)
Power Consumption (Off Mode) (for Saudi Arabia only)
Not applicable
Standby Mode Activated (Default) (for Saudi Arabia only)
Within 4 hours
Power Consumption (in standby with all network ports connected) (for Saudi Arabia only)
Less than 5.00 W
Wireless Network(s) On / Off Switch (Energy) (for Saudi Arabia only)
To turn on / off Wi-Fi, press HOME / MENU button on the remote control, then select [Settings] – [Network and Internet] – [Wi-Fi].

Dimension of TV without Stand (W × H × D)
2199 × 1255 × 85 mm / 86 5/8 × 49 1/2 × 3 3/8 inch
Dimension of Package Carton (W × H × D)
2330 × 1394 × 283 mm / 91 3/4 × 55 × 11 1/4 inch

Weight of TV without Stand
67.2 kg / 148.1 lb
Weight of Package Carton (Gross)
91 kg / 200.5lb.

SKU: FW-98BZ50L Category: TVs Tags: 4K TVS, ANDROID SMART, DIGITAL TVS, INCHES, O98, OSMART, SMART TVS, SMART UHD TVS, TELEVISIONS, ULTRA HD TVS

Brand	SONY
Screen Shape	Flat
Screen Size	98 inches
Display Technology	LED
Operating System	Android
Display Resolution	4K Ultra HD
TV Type (Smart/Regular)	Smart
Special Features	Bluetooth, Screen to Mobile – Mirroring

Screen Size
98″
Brightness (cd/m²)
780
Contrast Ratio
5000:1
Dynamic Contrast Ratio
700,000:1
Response Time (Gray to gray, Typical, ms)
6.5
Display Resolution (H x V, pixels)
3840 x 2160
HDR (High Dynamic Range) Compatibility
Yes (HDR10,HLG,Dolby Vision)
Aspect Ratio
16:9
Portrait/Tilt Compatibility
Yes

Dimming Type
Local Dimming
Display Device
LCD
Panel Type
VA
Backlight Type
Direct (Full Array LED)
TRILUMINOS Display
XR Triluminos Pro
Colour Gamut (DCI-P3)
95%
Picture Processor
Cognitive Processor XR
Operation Time
24/7
Deep Black Non-Glare
No
Haze (%)
2%
Viewing Angle (Right/Left)
178 (89 / 89) degree (CR >10)
Viewing Angle (Up/Down)
178 (89 / 89) degree (CR >10)

Video Processing
XR 4K Upscaling
Motion Enhancer
XR Motion Clarity
HDMI Signal
4096x2160p(24, 50, 60Hz),
3840×2160p(24, 25, 30, 50, 60, 100, 120Hz),
1080p(24, 30, 50, 60, 100, 120Hz),
1080i(50, 60Hz),
720p(24, 30, 50, 60Hz),
576p,
480p

Speaker Position
Down Firing + Side Back
Audio Power Output
10W + 10W + 10W + 10W

Pro Mode
Yes
HDMI Auto Wake-Up
Yes
HTML5 Platform
Yes
Multicast/IPTV
Yes
Operating System
Android TV
On-board Storage (GB)
32GB

Wi-Fi Direct
Yes
Wi-Fi Certified
Yes
Wireless LAN
Integrated

USB Playback Codecs
MPEG1:MPEG1 / MPEG2PS:MPEG2 / MPEG2TS (HDV,AVCHD):MPEG2,AVC / MP4 (XAVCS):AVC,MPEG4,HEVC / AVI:Xvid,MotionJpeg / ASF (WMV):VC1 / MOV:AVC,MPEG4,MotionJpeg / MKV:Xvid,AVC,MPEG4,VP8.HEVC / WEBM:VP8 / 3GPP:MPEG4,AVC / MP3 / ASF (WMA) / LPCM / WAV / MP4AAC / FLAC / JPEG
On Screen Clock
Yes
Sleep Timer
Yes
On/Off Timer
Yes
Chromecast Built-In
Yes
Apple AirPlay
Yes

IP Control
Yes
RS-232C Control
Yes
HDMI-CEC
Yes

HDCP
HDCP2.3(for HDMI1/2/3/4)
Composite Video Input (s)
Hybrid w/S-Center Speaker Input x1(Side, Mini jack)
HDMI Inputs Total
4 (4Side)
Analog Audio Input (s) (Total)
1 (Side Analog Conversion)
Digital Audio Output (s)
1 (Side)
USB Ports
2 (Side)
Ethernet Inputs
1 (Side)

Frame Colour
Black
VESA® Hole Spacing Compatible
Yes
VESA® Hole Pitch (W × H)
600 × 400 mm / 23 5/8 × 15 3/4 inch

Rated Power Consumption
505 W
Power Consumption (in Standby)
0.5 W
Dynamic Backlight Control
Yes
Power Saving Mode
Yes
Power Consumption (Networked Standby) (for Saudi Arabia only)
2.00 W (Wi-Fi) / 2.00 W (Ethernet) / 2.00 W (HDMI)
Power Consumption (Off Mode) (for Saudi Arabia only)
Not applicable
Standby Mode Activated (Default) (for Saudi Arabia only)
Within 4 hours
Power Consumption (in standby with all network ports connected) (for Saudi Arabia only)
Less than 5.00 W
Wireless Network(s) On / Off Switch (Energy) (for Saudi Arabia only)
To turn on / off Wi-Fi, press HOME / MENU button on the remote control, then select [Settings] – [Network and Internet] – [Wi-Fi].

Dimension of TV without Stand (W × H × D)
2199 × 1255 × 85 mm / 86 5/8 × 49 1/2 × 3 3/8 inch
Dimension of Package Carton (W × H × D)
2330 × 1394 × 283 mm / 91 3/4 × 55 × 11 1/4 inch

Weight of TV without Stand
67.2 kg / 148.1 lb
Weight of Package Carton (Gross)
91 kg / 200.5lb.

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Sony 98″ Bravia BZ50L 4K HDR Android TV™ w/ 120Hz Panel | XR Processor, Perfect for PS5, Voice Remote Control, Dolby Audio, Dolby Atmos, Works with Apple AirPlay/Apple HomeKit [FW-98BZ50L]

BRAVIA FW-98BZ50L

Spectacular 780 nit brightness, and more