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LG 77″ C3 OLED evo TV with Self Lit OLED Pixels | C3 series, WebOS Smart AI ThinQ, Magic Remote, 4 side cinema, Dolby Vision HDR10, HLG, AI Picture Pro, AI Sound Pro (9.1.2ch) [OLED77C36LA]

LG

  • Advanced picture and functionality with α9 AI Processor 4K Gen6
  • Brightness Booster Powering a brighter, better LG OLED TV
  • Self-Lit OLED evo with 100% colour fidelity
  • Smart Functionality, including ThinQ AI, WebOS, and Hands-Free Voice Recognition
  • Immersive entertainment with Dolby Vision & Atmos, VRR, G-sync, and Freesync

71,999

*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
α9 AI Processor 4K Gen6

Evolution at Its Core

Enter the world of α-realism. A portal to new universes that lets you feel like you’re the main character in the scene, surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6*.
Evolution at Its Core
.

AI Super Upscaling 4K

High resolution looks incredibly natural

AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial*.
High resolution looks incredibly natural
*Compatible HDR10 content required for this function.

Dynamic Tone Mapping Pro

Contrast, bold and boosted

Dynamic Tone Mapping Pro refines imagery* with an enhancement process that emphasises contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.
AI Sound Pro

Step Into a Realm of Cinematic Sound

The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that’s virtually unheard of.
An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.
*Screen images simulated.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.
Brightness Booster

Behold Even Brighter OLED

LG OLED’s iconic self-lit pixels shine brighter than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor Gen6.
Behold Even Brighter OLED
*Compared to 2023 LG OLED TV models and based on Full White Screen measurement.
Does not apply to C3 48/42″
Synergy Bracket

Together by design

LG Sound Bar SC9 comes with a BONUS bracket* that can be used as a wall mount or table-top stand for the LG OLED C series TV, 2022 & 2023 models. The Sound Bar is positioned neatly under the TV for a clean, seamless look that complements any space.
Together by design
*Bracket compatible with 2022 and 2023 LG OLED TV C2/C3 55″, 65″, 77″ models
Dolby Vision IQ & Dolby Atmos

Elevate Your Entertainment

Dolby Vision IQ can reveal extraordinary depth and detail in almost every scene, even as lighting conditions in your room change. And with virtual surround sound from Dolby Atmos, your favourite films will captivate your senses.*
Elevate Your Entertainment
*Dolby Vision High Dynamic Range content required, Dolby Atmos source content required for full audio effect.
ThinQ AI & webOS

Smart Functionality

Maximise your smart TV viewing experience. Bring convenience to your TV with personalised alerts, customised recommendations, and more. Smart features like the All New Home help ensure a fast, intuitive viewing experience.*
Smart Functionality
*Internet connection, subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updated as required. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account/s required.
Home Cinema Experience

Spellbinding cinema

Ultra-vivid picture quality plus enveloping spatial sound and a vast library of streaming entertainment combine for sensational home cinema.
Spellbinding cinema
*Internet connection, subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updated as required. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account/s required.
Ultimate Gameplay

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazingly fast 1ms response time, NVIDA G-Sync compatibility, AMD FreeSync Premium and VRR support come together to create clear, smooth pictures that can’t be rivalled. And with gamer-centric UX and game streaming services, you can dive straight in and play on.*
An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Supports up to 48Gbps bandwidth, allowing up to 4K 120Hz 4:4:4 @ 10 bits per component.
*NVIDIA G-sync compatible with RTX 20, RTX 30, and GTX 16 graphics cards. Older GPUs do not support G-SYNC compatibility.
Game Dashboard and Optimiser

Gaming Central

Game Optimiser keeps all your gaming settings in one easy-to-use menu, while the Gaming Dashboard gives you quick access to your current settings.
Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.
Subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updates as required. Content, features and third party services will vary from time to time without notice.
SPECIFICATIONS

Key Spec

  • Display Type

    4K OLED

  • Refresh Rate

    120Hz Native

  • Wide Color Gamut

    OLED Color

  • Picture Processor

    α9 AI Processor 4K Gen6

  • HDR (High Dynamic Range)

    Dolby Vision / HDR10 / HLG

  • G-Sync Compatible (Nvidia)

    Yes

  • FreeSync Compatible (AMD)

    Yes

  • Dolby Atmos

    Yes

  • TV Dimensions without Stand (WxHxD)

    1711 x 982 x 47.1

  • TV Weight without Stand

    23.5

All Spec

ACCESSIBILITY

  • Gray Scale

    Yes

  • High Contrast

    Yes

  • Invert Colors

    Yes

ACCESSORIES INCLUDED

  • IR Blaster Cable

    Yes

  • Power Cable

    Yes (Attached)

  • Remote

    Magic Remote

  • Remote Control Batteries

    Yes (AA × 2EA)

AUDIO

  • AI Sound

    AI Sound Pro (Virtual 9.1.2 Up-mix)

  • AI Acoustic Tuning

    Yes

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

  • Audio Output

    40W

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Clear Voice Pro

    Yes

  • Dolby Atmos

    Yes

  • LG Sound Sync

    Yes

  • Simultaneous Audio Output

    Yes

  • Sound Mode Share

    Yes

  • Speaker Direction

    Down Firing

  • Speaker System

    2.2 channel

  • WiSA Ready

    Yes (Up to 2.1 Channel)

CONNECTIVITY

  • Bluetooth Support

    Yes (v 5.0)

  • Ethernet Input

    1ea

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • HDMI Input

    4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (4 port))

  • RF Input (Antenna/Cable)

    2ea

  • Simplink (HDMI CEC)

    Yes

  • SPDIF (Optical Digital Audio Out)

    1ea

  • USB Input

    3ea (v 2.0)

  • Wi-Fi

    Yes (Wi-Fi 5)

DIMENSIONS AND WEIGHTS

  • Packaging Dimensions (W×H×D)

    1879 × 1130 × 228

  • Packaging Weight (Overseas)

    38.5

  • TV Dimensions without Stand (W×H×D)

    1711 × 982 × 47.1

  • TV Dimensions with Stand (W×H×D)

    1711 × 1035 × 267

  • TV Stand (W×D)

    520 × 267

  • TV Weight without Stand

    23.5

  • TV Weight with Stand

    27.1

  • VESA Mounting (WxH)

    300 x 200

GAMING

  • ALLM (Auto Low Latency Mode)

    Yes

  • FreeSync Compatible (AMD)

    Yes

  • Game Optimizer

    Yes (Game Dashboard)

  • G-Sync Compatible (Nvidia)

    Yes

  • HGIG Mode

    Yes

  • VRR (Variable Refresh Rate)

    Yes

PICTURE (DISPLAY)

  • Display Resolution

    4K Ultra HD (3,840 x 2,160)

  • Display Type

    4K OLED

  • Refresh Rate

    120Hz Native

  • Wide Color Gamut

    OLED Color

PICTURE (PROCESSING)

  • AI Brightness Control

    Yes

  • AI Genre Selection

    Yes (SDR/HDR)

  • AI Picture

    AI Picture Pro

  • AI Upscaling

    AI Super Upscaling 4K

  • Dimming Technology

    Pixel Dimming

  • Dynamic Tone Mapping

    Yes (OLED Dynamic Tone Mapping Pro)

  • FILMMAKER MODE™

    Yes

  • HDR (High Dynamic Range)

    Dolby Vision / HDR10 / HLG

  • HFR (High Frame Rate)

    4K 120 fps (HDMI, USB)

  • Motion

    OLED Motion

  • Picture Mode

    10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

  • Picture Processor

    α9 AI Processor 4K Gen6

POWER

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5W

SMART TV

  • Art Gallery

    Yes

  • Always Ready

    Yes

  • Amazon Alexa

    Yes (Built-in, English only)

  • Family Settings

    Yes

  • Full Web Browser

    Yes

  • Hands-free Voice Control

    Yes

  • Intelligent Voice Recognition

    Yes (Arabic/Turkiyish)

  • Magic Remote Control

    Built-In

  • Multi View

    Yes

  • Operating System (OS)

    webOS 23

  • Room to Room Share

    Yes (Sender/Receiver)

  • Smartphone Remote App

    Yes (LG ThinQ)

  • Sports Alert

    Yes

  • ThinQ

    Yes

  • USB Camera Compatible

    Yes

Brand

Screen Shape

Flat

Screen Size

77 inches

Display Technology

OLED

Operating System

LG webOS

Display Resolution

4K Ultra HD

TV Type (Smart/Regular)

Smart

Special Features

Bezel-less Design, Bluetooth, Screen to Mobile – Mirroring, Voice Command Remote

Key Spec

  • Display Type

    4K OLED

  • Refresh Rate

    120Hz Native

  • Wide Color Gamut

    OLED Color

  • Picture Processor

    α9 AI Processor 4K Gen6

  • HDR (High Dynamic Range)

    Dolby Vision / HDR10 / HLG

  • G-Sync Compatible (Nvidia)

    Yes

  • FreeSync Compatible (AMD)

    Yes

  • Dolby Atmos

    Yes

  • TV Dimensions without Stand (WxHxD)

    1711 x 982 x 47.1

  • TV Weight without Stand

    23.5

All Spec

ACCESSIBILITY

  • Gray Scale

    Yes

  • High Contrast

    Yes

  • Invert Colors

    Yes

ACCESSORIES INCLUDED

  • IR Blaster Cable

    Yes

  • Power Cable

    Yes (Attached)

  • Remote

    Magic Remote

  • Remote Control Batteries

    Yes (AA × 2EA)

AUDIO

  • AI Sound

    AI Sound Pro (Virtual 9.1.2 Up-mix)

  • AI Acoustic Tuning

    Yes

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

  • Audio Output

    40W

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Clear Voice Pro

    Yes

  • Dolby Atmos

    Yes

  • LG Sound Sync

    Yes

  • Simultaneous Audio Output

    Yes

  • Sound Mode Share

    Yes

  • Speaker Direction

    Down Firing

  • Speaker System

    2.2 channel

  • WiSA Ready

    Yes (Up to 2.1 Channel)

CONNECTIVITY

  • Bluetooth Support

    Yes (v 5.0)

  • Ethernet Input

    1ea

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • HDMI Input

    4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (4 port))

  • RF Input (Antenna/Cable)

    2ea

  • Simplink (HDMI CEC)

    Yes

  • SPDIF (Optical Digital Audio Out)

    1ea

  • USB Input

    3ea (v 2.0)

  • Wi-Fi

    Yes (Wi-Fi 5)

DIMENSIONS AND WEIGHTS

  • Packaging Dimensions (W×H×D)

    1879 × 1130 × 228

  • Packaging Weight (Overseas)

    38.5

  • TV Dimensions without Stand (W×H×D)

    1711 × 982 × 47.1

  • TV Dimensions with Stand (W×H×D)

    1711 × 1035 × 267

  • TV Stand (W×D)

    520 × 267

  • TV Weight without Stand

    23.5

  • TV Weight with Stand

    27.1

  • VESA Mounting (WxH)

    300 x 200

GAMING

  • ALLM (Auto Low Latency Mode)

    Yes

  • FreeSync Compatible (AMD)

    Yes

  • Game Optimizer

    Yes (Game Dashboard)

  • G-Sync Compatible (Nvidia)

    Yes

  • HGIG Mode

    Yes

  • VRR (Variable Refresh Rate)

    Yes

PICTURE (DISPLAY)

  • Display Resolution

    4K Ultra HD (3,840 x 2,160)

  • Display Type

    4K OLED

  • Refresh Rate

    120Hz Native

  • Wide Color Gamut

    OLED Color

PICTURE (PROCESSING)

  • AI Brightness Control

    Yes

  • AI Genre Selection

    Yes (SDR/HDR)

  • AI Picture

    AI Picture Pro

  • AI Upscaling

    AI Super Upscaling 4K

  • Dimming Technology

    Pixel Dimming

  • Dynamic Tone Mapping

    Yes (OLED Dynamic Tone Mapping Pro)

  • FILMMAKER MODE™

    Yes

  • HDR (High Dynamic Range)

    Dolby Vision / HDR10 / HLG

  • HFR (High Frame Rate)

    4K 120 fps (HDMI, USB)

  • Motion

    OLED Motion

  • Picture Mode

    10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

  • Picture Processor

    α9 AI Processor 4K Gen6

POWER

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5W

SMART TV

  • Art Gallery

    Yes

  • Always Ready

    Yes

  • Amazon Alexa

    Yes (Built-in, English only)

  • Family Settings

    Yes

  • Full Web Browser

    Yes

  • Hands-free Voice Control

    Yes

  • Intelligent Voice Recognition

    Yes (Arabic/Turkiyish)

  • Magic Remote Control

    Built-In

  • Multi View

    Yes

  • Operating System (OS)

    webOS 23

  • Room to Room Share

    Yes (Sender/Receiver)

  • Smartphone Remote App

    Yes (LG ThinQ)

  • Sports Alert

    Yes

  • ThinQ

    Yes

  • USB Camera Compatible

    Yes

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