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LG 55″ UHD UR73 65 inch 4K Smart TV, 2023| 5 AI Gen6 4K Processor [55UR73006LA]


  • Clear colors and incredible details with 4K HDR10 Pro
  • A smarter viewing experience with α 5 AI Processor 4K Gen6
  • Smart functionality including ThinQ AI and WebOS
  • Built-in streaming including LG Channels, Netflix, Apple TV+ and Disney+.

7,599 8,199

*HDR10 Pro is not a format that LG’s own Dynamic Tone Mapping uses frame by frame for HDR10 content.
α5 AI Processor 4K Gen6

Improves the viewing experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV for an immersive experience.
The chipset appears to be activated.
*Image quality of upscaled content varies depending on source resolution.

Perfect fit for full sound

Watch everything you love to watch in crystal clear sound – the way it was meant to be heard.
One half of the bottom screen and the other half of the soundbar. The TV shows white horses running through the water.
WOW interface

Diversified settings

When your soundbar is connected to an LG TV, it will automatically switch to soundbar sound mode. You can also benefit from 3 additional modes to get the best sound experience.
The interface for changing settings appears on the TV screen.
*This feature is only supported on TV models from 2023. Support varies by model.
*Feature support varies depending on the LG Soundbar model.
webOS 23 new Home

Tailored to your needs

webOS 23 new Home is the hub that revolves around you – from your favorite content to your preferred way of viewing it.

The scene that activates "All New Home" is shown on the TV screen.

My profile

Get tailored movie recommendations, an overview of your team’s next game and your own notes, all from one place dedicated to you.
The scene that activates the My Profile feature plays on the TV screen.

Quick guide

Create special cards for your favorite apps and services. Arrange them however you want, swap them out, and quickly get started with your content.

The scene that activates the Quick Card feature plays on the TV screen.

AI Concierge

Get recommendations for new must-sees based on your voice search history.
The TV screen shows a man's face and suggested search terms appear nearby.
*Service availability may vary by region or series.
*”For you keyword” can only be entered in countries that support NLP in their native language.

Smart Assistant and connectivity options

LG UHD TV takes convenience to a new level with support for built-in Amazon Alexa, Apple AirPlay, HomeKit and Matter. You can easily monitor connected devices and check information almost instantly with your voice.
Logo for Built-in Alexa Logo for Works with Apple Airplay Logo for Works with Apple Home Logo for Works with Matter
*”Matter” supported services and features may vary depending on the connected devices. The first connection for ThinQ and Matter will be through the ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the US and other countries.
*The supported menus and apps may vary from country to country.
*Availability of voice commands may vary by product and country.
*Menus shown may look different when released.
*Support for AirPlay 2 and HomeKit may vary by region.
*Amazon Alexa support may vary by language and region.
A film director is watching a large TV screen and is editing something. The TV screen shows a tall crane against a purple sky. The FILMMAKER MODE logo is located at the bottom right.
There are streaming service logos and matching images next to each logo. There are pictures of Wednesday from Netflix, TED LASSO from Apple TV, Tulsa King from Paramount+, National Treasure from Disney Plus, The Rings of Power from PRIME VIDEO, TOP GUN from Sky Showtime and LG CHANNEL's Leopard.
*Requires a Netflix subscription.
*Availability of content and apps may vary from country to country or region to region. Separate subscription required for Disney+. (c) 2022 Disney and its Affiliates.
*Apple, the Apple logo and Apple TV are trademarks of Apple Inc., registered in the US and other countries.
*Apple TV+ and/or displayed content may not be available in all regions.
*Apple TV+ requires a subscription.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Fees for Amazon Prime membership and/or Prime Video will be added. See primevideo.com/terms for more information.
*Supported services may vary by country.
*The number of channels and available content may vary depending on the product and region.
  • Game OptimizerGame OptimizerGame Optimizer
  • Cloud gamesCloud gamesCloud

Game Optimizer and Game Dashboard

Find all the settings you need in one place for the optimal gaming experience. With the Game Dashboard, you can quickly change the settings for the current game genre.

Image showing the settings and Game Dashboard that appears when you run a game program.
*Availability of software updates may vary by model and region.
*The items in the Game Optimizer menu may vary depending on the series.
*HGiG is a voluntary group of companies from the gaming and television industries that meet to specify and publish guidelines to improve the consumer gaming experience in HDR.
*The supported collaboration agreements may vary from country to country.
*The contents of the packaging may vary depending on the model and country.

Screen Shape


Screen Size

55 inches

Display Technology


Operating System

LG webOS

Display Resolution

4K Ultra HD

TV Type (Smart/Regular)


Special Features

Bezel-less Design, Bluetooth, Screen to Mobile – Mirroring, Voice Command Remote

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