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LG 77" Class OLED evo AI 4K C5 Series Smart TV w/ Magic Remote (2025)| Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in [OLED 77 C5]

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LG 77″ Class OLED evo AI 4K C5 Series Smart TV w/ Magic Remote (2025)| Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in [OLED 77 C5]

True black levels in every pixel create stunning contrast, depth, and detail
100% Colour Fidelity for accurate lifelike colors. 100% Color Volume for richer hues
Brighter visuals with Brightness Booster
New AI button, voice controls, drag and drop functions on the AI Magic Remote
Ultra Slim Design with incredibly narrow bezels.

₵57,999 ~~₵64,999~~

What Hi-Fi?

“…the best TV for most people…” (03/2025)

TechRadar – Editor’s Choice

“With the LG C5’s amazing contrast, bold colors and realistic detail, it feels more premium…” (03/2025)

T3 – Platinum Award

“So if you’re looking for a top-notch OLED picture performer the C5 is a no-brainer.” (03/2025)

iF Design Award – Winner (OLED C5, 83″)

Tom’s Guide – Editor’s Choice

“LG’s webOS operating system remains one of the strongest standalone options on TVs.” (04/2025)

AVForums – Highly Recommended

The LG C5 continues to be the top all-around performer in LG’s 2025 lineup and is highly recommended

CES Innovation Awards badge with a 2025 Honoree citation.

CES Innovation Awards – 2025 Honoree (webOS Re:New Program)

Cybersecurity

AVForums Editor’s Choice – Best Smart TV System 2024/25

“webOS 24 continues to deliver a sleek, fast and easy-to-use smart experience that is also fresh and uncluttered.”

*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

See the Details of Every Light and Dark

*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

The next-level visual detail with brilliant alpha 9 AI Processor Gen8

Our processor’s AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

alpha 9 AI Processor Gen8 is against a dark background. It glows with teal light from within illuminating the microchip circuits around it. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.

*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.

Brighter visuals with Brightness Booster

The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.

Scene of a space shuttle launch that's split in half. One half of the scene is bright and vivid thanks to the LG brightness boosting algorithms. The other half is dark, faded, and gray.

*Brightness may vary based on model, screen size, and market region.

Perfect Black & Color whether it’s bright or dark, only with LG OLED TV

Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast. Also has earned UL eyesafe verification for a more comfortable watching experience by reducing blue light emissions.

LG OLED TV showing a visual comparison between a display with Perfect Color and Perfect Black and one without. UL and eyesafe certifications are visible with text prompting to check the marks.

*LG OLED Display is verified by UL and Perfect Black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).

*Actual performance may vary depending on the ambient lighting and viewing environment.

*LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards.

*LG OLED TV displays have been certified as Circadian Performance Factor by eyesafe®

*Screen images simulated for illustrative purposes.

Perfect Color

100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments.

*’Reflection Free’ applies to OLED M5 77/65 inches & OLED G5 83/77/65/55 inches.

*’100% Color Fidelity’ and ‘100% Color Volume to DCI-P3’ applies to 2025 OLED TVs.

*LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards.

*The LG OLED Display is certified by Intertek for 100% Color Fidelity, measured according to the CIE DE2000 standard with 125 color patterns.

*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.

*LG OLED Display is measured to be under 1% as a reflection free display by Intertek.

*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

*LG OLED display is certified by Intertek for Reflection free measured to IDMS 11.2.2 sampling-sphere implementation.

AI Picture Pro brings every frame to life

AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame’s elements to enhance resolution, brightness, depth, and clarity.

*AI Picture Pro will not work with any copyright-protected content on OTT services.
*Image quality of upscaled content will vary based on the source resolution.

The next generation of LG AI TV

Complete your AI experience with AI Magic Remote featuring a dedicated AI button

Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

*AI Magic Remote’s design, availability and functions may vary by region and supported language, even for the same model.

*Some features may require an internet connection.

*AI Voice Recognition is only provided in countries that support NLP in their native language.

AI Voice ID

LG AI Voice ID recognizes each user’s unique voice signature and offers personalized recommendations the moment you speak.

*Reduced or limited content may be shown depending on region and network connectivity.

*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.

*It works only with apps that support the Voice ID account.

AI Search

Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.

*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.

*The US and Korea use the LLM Model.

*Internet connection required.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

*Internet connection required.

*AI Chatbot available in countries supporting NLP in their native language.

*It is possible to link the AI chatbot to customer service.

AI Concierge

One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.

*Supported menus and apps may vary by country.

*Menus displayed may be different upon release.

*Keyword recommendations vary according to the app and time of day.

AI Picture Wizard

Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

AI Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

Just say “Hi LG” to start interacting with your TV

Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.

New upgrade every year for 5 years with award-winning webOS Re:New Program

Get the benefits from the latest features and software with annual upgrades. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.

*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
*Updates and the schedule to some features, applications, and services may vary by model and region.
*Upgrades available for 2022 OLEDs and 2023 UHD and above models.

Experience what LG AI TV can do for you!

AI Voice ID

AI Search

AI Chatbot & AI Picture/Sound Wizard

AI Concierge

With LG Gallery+, curate a space to your taste

Have your screen transform into a living canvas, featuring 100 pieces of art, immersive scenery, and ambient videos. Regular library updates will keep your space enriched, even when you’re not watching TV.

*Available content may vary by country.

*Provided content is subject to change.

Personalize your space in countless ways

Customize your home gallery with your choice of music, visuals and more. Choose what you want to display on your TV depending on your current preferences.

Sync music and visuals to how you feel

Pair background music with visuals to set the mood to your liking. Choose from preset music or even connect your mobile device via Bluetooth to play your own tracks.

Easily access Google Photos and showcase your memories

Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.

*The feature works when logged in to your Google Photos account and you have at least 10 photos in the app.

Stay updated with an all-in-one personalized dashboard

See important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.

*Access to Google Calendar requires a Google account.

Smart settings adapt to changes in your environment

Always Ready

While saving energy, you can still enjoy and display your selected artworks or curated images through Gallery+ when the TV is off, turning it into a digital canvas.

AI Brightness Control

Your TV’s built-in sensors detect light and adjust screen brightness accordingly to ensure optimized viewing in any lighting.

Motion Sensor

Motion detection lets your TV respond intelligently, switching modes depending on whether or not you’re nearby.

*Brightness sensors may vary by model.

*Motion sensors are only available on the M5 and G5 models only.

AI Sound Pro fine-tunes your sound for impact

A busy street filled with people. A couple is walking having a conversation. A couple of street performers are playing guitar. Abstract soundwaves are coming from the guitar players and the couple representing how every sound element can be heard clearly with AI Object Remastering.

All-encompassing surround sound with virtual 11.1.2 channels

Get the surround sound experience with just your LG TV. AI uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.

Voice clarity with AI Voice Remastering

No more clumsy volume adjustments to hear dialogue during loud scenes. AI Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.

LG OLED TV depicts a man on a motorcycle with purple abstract circles coming out of the wheel to visualize sound emission.

Dynamic Sound Booster powered by AI Processor

AI processing enhances TV sound for a more powerful sound experience.

Living room with a wall-mounted LG TV. Sound waves are graphically represented to fill the space showing how virtual 11.1.2 channels create a surround sound experience for the user.

All-encompassing surround sound with virtual 11.1.2 channels

Get the surround sound experience with just your LG TV. AI uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.

Living room with an LG OLED TV and LG Soundbar with graphics representing how both devices fill the space with multi-surround sound.

Voice clarity with AI Voice Remastering

No more clumsy volume adjustments to hear dialogue during loud scenes. AI Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.

*Must be activated through the Soundbar Mode menu.
*Sound may vary according to the listening environment.

Enrich your sound with LG TV and LG Soundbar

Wide view of a living room inside a premium home, a couple is watching a movie on their wall-mounted LG OLED TV. The TV's design blends elegantly with the wall and the interior design.

WOW Interface lets you control sound easier from your TV

WOW Orchestra, immersive sound through perfect synergy

LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.

Ultra Slim Design

Living room inside a premium home. Angled side view of a wall-mounted LG OLED TV. It can be seen that there is no gap between the TV and the wall.

*Bezel size differs by series and size.

Ultimate Gameplay

Experience peak gaming with G-Sync compatibility, 144Hz VRR, Intertek-certified 0.1ms response time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.

Two images of a car in a video game side-by-side. One shows a lot of motion blur. The other is sharp and in-focus showing the high frame rate of LG OLED TV. Nvidia G-Sync logo, 144Hz logo, the 0.1ms response time Intertek badge, and other relevant certifications are visible.

*144Hz only works with games or PC inputs that support 144Hz.

*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.

*Support for HGiG may vary by country.

*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.

*LG OLED displays have been certified by Intertek for 0.1ms response time (Gray-to-Gray) and Qualified Gaming Performance.

Best OLED TV for Movies

Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.

A director in front of a control panel editing the movie "Killers of the Flower Moon" on an LG OLED TV. In the bottom left, the Dolby Vision logo and FILMMAKER MODE logo.

Dolby Vision® & Ambient FILMMAKER MODEᵀᴹ

Experience cinema as the director intended with Dolby Vision^® and FILMMAKER MODE^ᵀᴹwith Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

Dolby Atmos®

Let lifelike surround sound move all around you, making you feel like you’re in the center of all the action.

*Ambient FILMMAKER MODEᵀᴹ is a trademark of UHD Alliance, Inc.
*Ambient FILMMAKER MODEᵀᴹ with Dolby Vision^® is supported.
*Ambient FILMMAKER MODEᵀᴹ auto starts on AppleTV+ and Amazon Prime video app.

Certification mark for Carbon Trust, carbon reduction and measurement, and a certifcation mark for resource efficiency by Intertek.

Made with the environment in mind

Trusted global institutions have recognized LG TV’s eco-conscious efforts. Now verified by Carbon Trust for carbon reduction and carbon emission measurement, and certified for resource efficiency by Intertek.

*Intertek certification for Resource Efficiency applies to the following models: OLED M5, G5, C5, B5, and QNED9M, QNED85, QNED82, and QNED80.

*Carbon Trust verification applies to 83/77/65/55 inches of OLED G5 and 83-inch OLED C5 for carbon footprint reduction, and 77/65/55 inches of OLED C5 for carbon footprint measurement.

*Please visit https://sustainabilitydirectory.intertek.com/home to learn more.

Large white space filled with OLED TVs showing how LG has been introducing groundbreaking innovations for more than a decade. The world's number one OLED TV for 12 years emblem is also visible.

Key Specs

PICTURE (DISPLAY) – Display Type

4K OLED
PICTURE (DISPLAY) – Refresh Rate

120Hz Native (VRR 144Hz)
PICTURE (DISPLAY) – Wide Color Gamut

OLED Color
PICTURE (PROCESSING) – Picture Processor

α9 AI Processor 4K Gen8
PICTURE (PROCESSING) – HDR (High Dynamic Range)

Dolby Vision / HDR10 / HLG
GAMING – G-Sync Compatible (Nvidia)

Yes
GAMING – FreeSync Compatible (AMD)

Yes
AUDIO – Dolby Atmos

Yes
DIMENSIONS AND WEIGHTS – TV Dimensions without Stand (WxHxD, mm)

1711 x 982 x 47.1
DIMENSIONS AND WEIGHTS – TV Weight without Stand (kg)

23.5

All specs

ACCESSIBILITY

Gray Scale

Yes
High Contrast

Yes
Invert Colors

Yes

ACCESSORIES INCLUDED

Remote

Magic Remote MR25
Power Cable

Yes (Attached)

AUDIO

AI Sound

α9 AI Sound Pro (Virtual 11.1.2 Up-mix)
AI Acoustic Tuning

Yes
Audio Codec

AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
Audio Output

40W
Bluetooth Surround Ready

Yes (2 Way Playback)
Clear Voice Pro

Yes (AI Voice Remastering)
Dolby Atmos

Yes
LG Sound Sync

Yes
Simultaneous Audio Output

Yes
Sound Mode Share

Yes
Speaker Direction

Down Firing
Speaker System

2.2 Channel
WiSA Ready

Yes (Up to 2.1 Channel)
WOW Orchestra

Yes

BROADCASTING

Analog TV Reception

Yes
Digital TV Reception

DVB-T2/T (Terrestrial), DVB-C (Cable) / ISDB-T (Terrestrial, only Philippines)

CONNECTIVITY

Bluetooth Support

Yes (v 5.3)
Ethernet Input

1ea
HDMI Audio Return Channel

eARC (HDMI 2)
HDMI Input

4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS (4 port))
RF Input (Antenna/Cable)

1ea
Simplink (HDMI CEC)

Yes
SPDIF (Optical Digital Audio Out)

1ea
USB Input

3ea (v 2.0)
Wi-Fi

Yes (Wi-Fi 6)

DIMENSIONS AND WEIGHTS

Packaging Dimensions (W×H×D, mm)

1879 × 1130 × 228
Packaging Weight (kg)

38.5
TV Dimensions without Stand (W×H×D, mm)

1711 × 982 × 47.1
TV Dimensions with Stand (W×H×D, mm)

1711 × 1035 × 267
TV Stand (W×D, mm)

520 × 267
TV Weight without Stand (kg)

23.5
TV Weight with Stand (kg)

27.1
VESA Mounting (W×H, mm)

300 × 200

GAMING

Game Optimizer

Yes (Game Dashboard)
ALLM (Auto Low Latency Mode)

Yes
Dolby Vision for Gaming (4K 120Hz)

Yes
FreeSync Compatible (AMD)

Yes
G-Sync Compatible (Nvidia)

Yes
HGIG Mode

Yes
Response Time

Less than 0.1ms
VRR (Variable Refresh Rate)

Yes (Up to 144Hz)

PICTURE (DISPLAY)

Display Resolution

4K Ultra HD (3,840 × 2,160)
Display Type

4K OLED
Refresh Rate

120Hz Native (VRR 144Hz)
Wide Color Gamut

OLED Color

PICTURE (PROCESSING)

AI Upscaling

α9 AI Super Upscaling 4K
AI Brightness Control

Yes
AI Genre Selection

Yes (SDR/HDR)
AI Picture Pro

Yes
Auto Calibration

Yes
Dimming Technology

Pixel Dimming
Dynamic Tone Mapping

Yes (OLED Dynamic Tone Mapping Pro)
FILMMAKER MODE™

Yes
HDR (High Dynamic Range)

Dolby Vision / HDR10 / HLG
HFR (High Frame Rate)

4K 120 fps (HDMI, USB)
Motion

OLED Motion
Picture Mode

10 modes
Picture Processor

α9 AI Processor 4K Gen8
QMS (Quick Media Switching)

Yes

POWER

Power Supply (Voltage, Hz)

AC 100~240V 50-60Hz
Standby Power Consumption

Under 0.5W

SMART TV

AI Chatbot

Yes
Always Ready

Yes
Full Web Browser

Yes
Google Cast

Yes
Google Home / Hub

Yes
Hands-free Voice Control

Yes
Home Hub

Yes
Intelligent Voice Recognition

Yes
Magic Remote Control

Built-In
Multi View

Yes
Operating System (OS)

webOS 25
Smartphone Remote App

Yes (LG ThinQ)
USB Camera Compatible

Yes
Voice ID

Yes
Works with Apple Airplay

Yes
Works with Apple Home

Yes

SKU: OLED 77 C5 Category: TVs Tags: 4K UHD TVS, 4K ULTRA HD TVS, ANDROID SMART TVS, DIGITAL SATELLITE TVS, INCHES, LG DIGITAL TVS, LG TELEVISIONS, LG TVS, O77, OLED TVS, OSMART, SMART TVS, SPARKI

Brand	LG
Screen Size	77 inches
Screen Shape	Flat
Display Technology	OLED
Operating System	LG webOS
Display Resolution	4K Ultra HD
TV Type (Smart/Regular)	Smart
Special Features	Bezel-less Design, Bluetooth, Screen to Mobile – Mirroring, Voice Command Remote