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360 All Round Design -
Detachable Floor stand -
NFC on TV -
Color Volume 100%
Unconditionally Beautiful
Designed for every place, at every moment, from every angle
- * Actual product may differ from image shown. Please see our product gallery.
World’s No.1 TV brand 14 years running
* Samsung is ranked No.1 TV brand for 14 years. * Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
Beautifully Designed + World Class Technology…
If you have a keen sense of design like myself, then this is the TV for you.
Beautiful form meets pragmatic function…
Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
Unlike conventional TVs, it doesn’t belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
New ways to enjoy content
NFC on TV
When you need some music, just connect and enjoy your view.
* Compatible devices only.
See the world in QLED Technology
Color Volume 100% & HDR 10+
Samsung’s Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you’ll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Fits perfectly wherever you put it
An eye-catcher for sure
‘I’ Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.
No tools? No problem
It’s all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you’re good to go.
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
Exclusive patterns
Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us__a beautiful leaf and a textured fabric—and with various colors options to match your mood.
The Serif: Go Behind The Bouroullec’s Design
Enjoy every moment with The Serif
Ambient Mode +
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one__The Serif gives you a range of choices and settings that transform your TV how you lik
Set the mood with your voice
Fit the mood to your schedule
Expand your life with seamless connections
* Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device.
* A Samsung Account is required to set up the TV.
* Actual user experience may vary.
* Some features and functions provided by connected devices may not be supported or limited to use.
* Turn-on TV feature support may vary by model.
Mirrors all your experiences
All your devices, connected in seconds and in simpler way.
* Compatible devices only.
AirPlay 2
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.
All it takes is a tap
Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when mobile is on.
The multi-tasking helps too
Multi View
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* Supports Android OS and iOS smartphones only
How to use NFC on TV
Step 1
With the TV screen off, place your mobile device on top of The Serif.
Step 2
Your mobile will connect to the TV via NFC.
Step 3
Now you can stream music from your mobile on The Serif.
Step 4
You can enjoy your content quickly with the fast connection.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
It even responds to what you ask
Multiple Voice Assistants (Check before use due to availability of the feature)
Bixby
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* This feature is only available in certain languages.
Amazon Alexa
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates
It has the power of QLED and an innovation in audio
It makes sure you hear what matters
Active Voice Amplifier (AVA)
Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.
Download SmartThings App
GO TO GOOGLE PLAY
GO TO APP STORE
GO TO GALAXY STORE
* This function is supported with limited Samsung mobile devices.
* Some apps on the mobile devices may not be availabe on the Serif at the time of your purchase. Third party content providers may remove apps from the Smart TV platform or stop updating them at any time.
* Each device must be connected to Wi-Fi or other wireless network.
Specifications
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SeriesL S
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Resolution 3,840 × 2,160
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Connectivity 4
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USB 2
Specifications Detail
Product
- QLED
Series
- LS
Display
- Screen Size 1m 38cm (55″)
- Resolution 3,840 × 2,160
Video
- Picture Engine Quantum Processor 4K
- Adaptive Picture Yes
- Motion Rate 200
- PQI (Picture Quality Index) 3200
- HDR (High Dynamic Range) Quantum HDR
- HDR 10+ Yes
- AI Upscale Yes
- HLG (Hybrid Log Gamma) Yes
- Contrast Mega Contrast
- Color 100% Color Volume with Quantum Dot
- Micro Dimming Supreme UHD Dimming
- Brightness/Color Detection Brightness Detection
- Contrast Enhancer Yes
- Auto Motion Plus Yes
- Film Mode Yes
Audio
- Dolby Digital Plus Yes
- Active Voice Amplifier Yes
- Adaptive Sound Adaptive Sound+
- Dialog Enhancement Yes
- Sound Output (RMS) 40W
- Speaker Type 4CH
- Multiroom Link Yes
- Bluetooth Audio Yes
Smart Service
- Samsung SMART TV Smart
- Operating System Tizen™
- Bixby US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
- Works with Google Assistant Yes (IN only)
- Works With Alexa Yes (IN only)
- Web Browser Yes
- SmartThings App Support Yes
- SmartThings Yes
- Universal Guide Yes (India Only)
- Gallery Yes
Smart Features
- TV to Mobile – Mirroring Yes
- Mobile to TV – Mirroring, DLNA Yes
- NFC on TV Yes (Sound Mirroring)
- Tap View Yes
- Multi-View Yes
- Remote Access Yes
- 360 Video Player Yes
- Ambience Ambient Mode+
- Bluetooth Low Energy Yes
- WiFi Direct Yes
- TV Sound to Mobile Yes
- Sound Mirroring Yes
Tuner/Broadcasting
- Digital Broadcasting DVB-T2
- Analog Tuner Yes
Connectivity
- HDMI 4
- USB 2
- Composite In (AV) 1
- Digital Audio Out (Optical) 1
- RF In (Terrestrial / Cable input) 1/1(Common Use for Terrestrial)/0
- HDMI A / Return Ch. Support Yes
- eARC Yes
- HDMI Quick Switch Yes
- Wireless LAN Built-in Yes (WiFi5)
- Bluetooth Yes (BT5.2)
- Anynet+ (HDMI-CEC) Yes
Design
- Design Serif Design
- Bezel Type VNB
- Slim Type Normal
- Front Color CLOUD WHITE
- Stand Type FLOOR
- Stand Color BLACK
Additional Features
- Digital Clean View Yes
- Auto Channel Search Yes
- Caption (Subtitle) Yes
- Connect Share™ (HDD) Yes
- ConnectShare™ (USB 2.0) Yes
- EPG Yes
- Extended PVR Yes
- Game Mode Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound, 4K@120Hz (HDMI Port 4))
- Freesync FreeSync Premium
- IP Control Yes
- OSD Language 22 Local Languages, English
- BT HID Built-in Yes
- USB HID Support Yes
- Teletext (TTX) Yes
- Time Shift Yes
- IPv6 Support Yes
Accessibility
- Accessibility – Voice Guide UK English
- Accessibility – Learn TV Remote / Learn Menu Screen UK English
- Accessibility – Others Enlgarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area
Power & Eco Solution
- Eco Sensor Yes
- Power Supply AC220-240V 50/60Hz
- Power Consumption (Max) 160 W
- Auto Power Off Yes
Dimensions
- Package Size (W×H×D) 1403 × 894 × 308 mm
- Set Size with Stand (W×H×D) 1254.9 × 1237.4 × 482.8 mm
- Set Size without Stand (W×H×D) 1254.9 × 748.3 × 221 mm
- Stand (Basic) (W×D) 1051.0 x 482.8 mm
Weight
- Package Weight 35.3 kg
- Set Weight with Stand 27.6 kg
- Set Weight without Stand 26.5 kg
Accessories
- Remote Controller Model TM2050A (White)
- Batteries (for Remote Control) Yes
- Samsung Smart Control (Included) Yes
- User Manual Yes
- E-Manual Yes
- Power Cable Yes
- Slim Gender Cable Yes
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